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How was SXSW? Our experience as Musical Range.

From March 12 to 16, 2022. Musical Range was present at the SXSW Creative Industries Expo. An event that opened the doors to collaborations with truly talented people, and gave us the chance of sharing Musical Range with people from all over the world.

Here's a quick summary of Musical Range. It started as a quick proof of concept in 2017, but it wasn't until 2019 (after Rockhopper Studios was born) that it started to take shape and become what we had always envisioned. These 4 to 5 years of work were what hundreds of people were able to play in our booth at SXSW.

We embarked on a 370-mile drive to Austin, our trunk packed with the things we needed to set up our booth, from brochures to a pair of Oculus (or should I say Meta Quest?). Our suitcases and personal things were squeezed into the remaining space. Upon arrival, we began to assemble our entire booth. Here is how it looked when we arrived vs how it looked when everything was ready:

The countdown to the doors opening was exciting, and when the clock said 10 am the Creative Industries Expo was officially inaugurated, and almost instantly, people started pouring into our booth, even leading us to put another game station on a laptop so two people could be playing at the same time. We were packed!

During the following days, first-time-ever players from all over the world tried Musical Range and we were happy to show our work and receive people's feedback and comments. We also had the great honor of meeting important figures from the music, gaming, and technology industries who gave us important feedback. Which will guide us greatly at the moment of making decisions about Musical Range's direction.

Being at SXSW opened doors for us to new experiences and new audiences. It helped us discover new things about Musical Range that even we developers didn't know about. We thank everyone who stopped by our booth to try Musical Range and we hope to see you all on the leaderboards inside the game this May 9th!

Join our discord channel:

-The Musical Range team


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